How It Works Product Vision Why RuneLeads Founding Access Our Team Join Founding Access
For Private Dental Clinics · UK

Turn More Existing Dental Enquiries Into Patients

RuneLeads is dental-specific enquiry conversion infrastructure being built for private dental clinics — designed to create one measurable journey from first contact through to final outcome across the systems clinics already use.

More visibility. Better conversion. Less friction.

Currently in development · Founding Access is free
RuneLeads Product Vision Illustrative concept
One measurable enquiry journey
1
Source
2
Contact
3
Booked
4
Attended
5
Outcome
Enquiries128
Treatment Starts24
Enquiry → Treatment18.8%

Illustrative future-state example. Final functionality, metrics and integrations will depend on development and each clinic’s existing systems.

Why RuneLeads Exists

We went looking for missed enquiries.
We found a visibility problem.

What first looked like a follow-up problem pointed to something broader: the complete enquiry journey often wasn’t reliably visible across all the systems involved.

01

Enquiries appeared to be slipping through

Clinics can receive enquiries across several channels, with follow-up and outcomes continuing elsewhere.

02

We investigated where the journey broke

The issue was not simply whether somebody followed up. It was understanding the journey across the systems involved.

03

The deeper problem was fragmented visibility

Each system can show an important piece, while the full enquiry-to-outcome picture remains difficult to see.

Systems should make businesses easier to run. Too often, businesses end up working around their systems instead.

Owner

Can lack one reliable view of what is happening across the enquiry journey.

Practice Manager

Can become the human glue between multiple systems, adding operational burden.

Principal Dentist

May remain unnecessarily hands-on when visibility is too fragmented to confidently step back.

One Journey · Multiple Systems

Different systems hold different pieces.
RuneLeads is being designed to make the journey coherent.

A clinic’s enquiry journey can touch websites, phone, email, social channels, referrals, CRM/PMS records and other workflows before reaching a final outcome.

WEB
Website forms
TEL
Phone calls
MAIL
Email
SOC
Social channels
REF
Referrals
SYS
PMS / CRM

These are examples of the types of channels and systems RuneLeads is being designed to work around. Exact integrations are still being validated.

One coherent enquiry journey
01
Source
02
Contact
03
Booked
04
Attended
05
Outcome
Example enquiryImplant enquiry
Original sourceWebsite / Google Ads
ContactedYes
Consultation bookedYes
AttendedYes
Final outcomeTreatment plan presented
What RuneLeads Is Being Built To Do

From fragmented enquiry activity to a measurable improvement loop

The goal is not another system for the team to live inside. It is clearer conversion visibility around the systems the clinic already uses.

1

See the journey

Bring relevant enquiry activity into one measurable view.

2

See where it breaks

Identify where opportunities stop progressing or become unclear.

3

Understand why

Gain better visibility into what is happening around conversion.

4

Improve the process

Make targeted workflow changes based on what the journey shows.

5

Verify the result

Measure whether those changes actually improve conversion.

Illustrative Product Vision

See the RuneLeads product vision

Make the full enquiry journey easier to understand — from original source through to final outcome.

Illustrative product concept. The examples below show the type of enquiry-conversion visibility RuneLeads is being designed to provide. Final functionality, available metrics and integrations will depend on development and each clinic’s existing systems.
RuneLeads · Enquiry Journey ConceptIllustrative
1Original enquiry and source
EnquiryDental implant enquiry
SourceWebsite
Journey statusEnquiry received

Example: a new implant enquiry arrives through the clinic website. The product vision is to keep the original source connected to what happens later in the journey.

The journey begins with the original enquiry and its source.

Illustrative conversion dashboard
RuneLeads Conversion ViewFuture-state example
Enquiries128
Consultations44
Attended39
Treatment Starts24
Enquiry → Treatment18.8%

Treatment performance

Implants45.2%31
Invisalign38.6%28
Cosmetic52.1%23
General60.8%46

Journey visibility

Response time11 min
Contact rate88%
Follow-ups needing attention12
Final outcome known104
What Could RuneLeads Help You Understand?

The questions that matter after an enquiry arrives

The product is being designed around practical conversion questions clinics can use to understand and improve their enquiry process.

01 · TREATMENTS

Which treatments convert?

Understand how enquiry outcomes differ across treatment types.

02 · SOURCES

Which sources perform?

See how enquiries originating from different sources progress through the journey.

03 · JOURNEY

Where does the journey slow down?

See where response, follow-up or outcomes may need attention.

04 · VISIBILITY

Where are opportunities being lost?

Identify stages where enquiries stop progressing or become unclear.

05 · IMPROVEMENT

Did the change actually work?

Compare performance before and after workflow changes.

Why RuneLeads

Not another CRM or PMS.

The systems a clinic already uses perform important jobs. RuneLeads is being built as the conversion measurement layer around that existing stack — not another system asking the clinic to start again.

Existing PMS / CRM / clinic systems

Manage patient and practice records
Support operational workflows
Handle communication, booking or other specialist jobs
Each system can hold an important part of the enquiry journey

RuneLeads is being built to

Add visibility across the wider enquiry journey
Connect first contact through to final outcome
Show where opportunities may be getting lost or becoming unclear
Measure whether workflow changes improve conversion

Designed around the existing dental stack. Exact integrations and deployment requirements are still being validated.

Founding Access

Help shape RuneLeads before early access opens

RuneLeads is being developed alongside private dental practices. Founding Access is free and gives clinics the opportunity to stay close to development, contribute to research and receive priority consideration when early clinic places become available.

1

Join Founding Access

Tell us enough about your clinic to keep the list useful and relevant.

2

Tell us about your clinic

Share your role, approximate enquiry volume and the systems you currently use.

3

Optionally take part in research

Join a short survey or founder conversation if you would like to contribute directly.

4

See concepts as development progresses

Receive relevant product updates and opportunities to react to the direction of the build.

5

Priority consideration for early access

When early clinic places open, the strongest-fit practices will be approached first.

Who Founding Access is best suited to

Private or mixed NHS/private practices where private enquiry volume is meaningful enough for conversion visibility to matter.

Private dental clinics with regular inbound enquiries
Multi-location private dental groups
Mixed practices with meaningful private capacity
Teams that want clearer source, treatment and journey visibility

Join Founding Access

Tell us a little about your clinic. Joining is free and does not start a subscription or commit you to purchasing RuneLeads.

Free to join. No payment or subscription starts now. Joining Founding Access does not guarantee an early clinic place.

Privacy & Trust During Development

Built responsibly from the start.

RuneLeads is currently in its research and development phase. We take privacy seriously from the beginning while the production product and its security model are still being developed.

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Registered with the ICO

RuneLeads is registered with the Information Commissioner’s Office.
Registration reference: ZC194452

Verify on the ICO register →
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No live-system connection required to join

Joining Founding Access does not require a clinic to connect production systems.

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No patient medical records required to join

The Founding Access form is about the clinic, its current systems and what it wants to understand.

During research or technical discovery, we’ll be clear about what information is required, why it is needed and how it will be used.

Appropriate privacy, security and data-processing arrangements will be established before any live clinic deployment involving clinic or patient information.

Our Team

The people building RuneLeads

RuneLeads is being built around a specific problem in private dentistry, with product development and market validation happening in parallel.

Hamza Janjua

Founder & CEO

Company vision and strategy, product direction, customer discovery and development of the RuneLeads thesis, with strengths in systems-focused problem solving, applied AI, workflow design, and automation.

Hammad Raja

Co-Founder & COO

Commercial execution, field validation and customer experience at RuneLeads, drawing on a background in sales, team leadership, retention, data analysis, regulated environments, and cybersecurity.